As you might have heard during the past year, Google has announced a new algorithm update for 2021. They announced the update in May 2020 but due to the coronavirus they postponed the roll out till May 2021. This will give companies plenty of time to make changes to their website, as not to affect ranking results immediately. The new algorithm is also referred to as the Page Experience update. Let’s find out what this means exactly and why it is important.
Page Experience Update
As per Google, the Page Experience Update means the following:
The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.
Ok, so let’s try again. What does this mean in understandable language.
The new Google algorithm update for 2021 focuses on the web visitor’s page experience. This means that your ranking is going to depend on how well visitors can access and connect with your website. In order for Google to determine the page experience, it will evaluate a set of signals:
– Page Loading Time
– Safe browsing (SSL Certificate)
– Visual stability
– Intrusive interstitial guidelines
Why to improve user experience?
Now that we have clarified what the Page Experience Update means, it’s important to understand why it’s so important to improve the user experience of your website. It doesn’t take much to understand that users prefer websites that provide user-friendly experiences. If you visit a website that loads extremely slow, has annoying pop-ups and is difficult to navigate, most likely you loose interest and click away. Google’s new algorithm update is trying to improve this experience and therefore will consider this as a ranking factor. If your overall website experience is positive, Google will drive you higher in their Search Engine Result Pages (SERP’s).
Additional benefits of new Google algorithm update
In addition to appearing higher in the search results, a user friendly website has more benefits. If your website’s user experience is positive, this means that visitors tend to spend more time on your website and gain interest in your company. Which eventually results in a lower bounce rate and higher click through rate (CTR). These are the ultimate factors for conversion and will result in more customers.
So while you might feel forced by Google to improve the user’s page experience, it will not only increase your rankings but also improve your conversion rate. If you have any further questions about the new Google algorithm update for 2021, or require assistance to improve your website, do not hesitate to contact us. Click here to leave a message and we’ll get back to you shortly!