With this SEO Dictionary we would like to explain the most used Search Engine Optimization terms. SEO is becoming more and more important for small businesses every day, so we want to get you up to speed. Leave the execution of SEO to the professionals, but keep this cheat sheet handy to know what they are talking about. This SEO Dictionary will be a simple tool for you to understand the most used SEO terms a little better.
Algorithm A computer program used by search engines to retrieve data and deliver results for a search inquiry.
Alt Attribute HTML code that provides information used by search engines to understand the contents of an image. Alt Attribute is also known as Alt Text.
Black hat: A technique for SEO that violate Google’s quality guidelines.
Bounce Rate The percentage of website visitors who leave your website immediately, without clicking through to another page. The objective is to keep the bounce rate low.
Broken Link A link that leads to a 404 not found. Typically, a link becomes broken when the page goes offline or the URL is changed.
Click-Through Rate (CTR) The percentage at which users click on an organic search result. Calculated by dividing the total number of clicks by the total number of impressions.
Crawling: The process where search engines crawl through your website and discover your web pages.
De-indexed: When a page or group of pages is being removed from Google’s index.
Duplicate Content When a significant amount of content contained on one webpage matches, or is incredibly similar to, content that exists elsewhere on the same or another website. This needs to be avoided at all times, all your content needs to be unique.
Featured snippets: Organic answer boxes that appear at the top of Search Engine Results Page (SERP) for certain queries.
Google Analytics A free web analytics program from Google that can be used to track audience behavior, traffic acquisition sources, content performance, and much more.
Google My Business listing: A free listing platform from Google, available to local businesses.
Indexing: The storing and organizing of content found during crawling.
Keyword The word that an SEO professional targets for the purpose of matching and ranking for what users are searching for. The keywords used on webpages can help search engines determine which pages are the most relevant to show.
Local pack: A pack of typically three local business listings that appear for local-intent searches such as “oil change near me.” Very important for sign companies, considering that most sign companies operate locally.
Long-Tail Keyword Multiple-word terms that often demonstrate higher purchase intent. Long Tail Keywords are usually less popular keywords that are not searched for often and therefore easier to rank for.
Meta Description A tag that can be added to a webpage, acting as a description of a webpage’s content. This content isn’t used in ranking algorithms, but is often displayed as the “snippet that appears in the search results.
Negative SEO A rare practice where web spam techniques are used to harm the search rankings of a competitor.
Off-Page SEO Brand awareness activities that take place outside of a website. This can include link building, social media marketing, content marketing and email marketing.
On-Page SEO Brand awareness activities that take place within a website. In addition to publishing relevant & high-quality content, on-page SEO includes optimizing HTML code (e.g., title tags, meta tags), information architecture, website navigation, and URL structure.
Organic: An earned placement in search results, as opposed to paid advertisements. This is the main objective of good SEO.
Page Speed The amount of time it takes for a web page to load. Page speed is important because it’s a ranking factor for SEO.
PPC (Pay Per Click) Paid advertising where you are charged a certain amount when a user clicks on the ad.
Ranking: Ordering search results by relevance to the query.
Responsive Website A website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a desktop or mobile device.
Search Engine Marketing (SEM) A term for increasing website ranking in search engine results pages, encompassing both paid and organic activities.
Search Engine Optimization (SEO) The process of optimizing a website so it will appear in in the top organic results of search engines.
SERP: Stands for “Search Engine Results Sage” — the page you see after conducting a search on a search engine.
Title Tag An HTML meta tag that acts as the title of a webpage. The title tag is the title that search engines use when displaying search listings. It should include relevant keywords, but at the same time be written so it make sense to people and attract more clicks.
Traffic: The amount of visits to a website.
White hat: A technique to improve SEO that complies with Google’s quality guidelines.
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