SEO is a great way to lower your marketing cost and optimize your profits. The term SEO stands for Search Engine Optimization. In other words this means that SEO is a way to increase your website visibility on search engines. In today’s world it’s all about the internet and therefore it’s crucial for your company to show up in the top search results, above your competitors.
Before we continue, let’s take a step back on why the internet is such a good way to attract customers for your sign company. It’s important to differentiate B2B and B2C when reviewing the importance of online leads. The advantage of selling to other businesses is that when they search for a sign company, the chance that they really need a sign is very high. Consumers often browse around for the latest trends, fashion and technology without buying. Opposed to business searches that are much more targeted. Considering this factor it’s more likely to get a call through your website if you provide the right content.
Lower your marketing cost and optimize your profits
Now let’s find out how SEO can lower your marketing cost and optimize profits. Search Engine Optimization is all about providing relevant content for your audience. So the better information you provide for your customers on your website, it’s more likely they stick around and give you a call. If you execute this right, Google will reward you and push your website up in their rankings.
If you are not making the effort to build your website with the right SEO techniques, you can attract leads through Google Adwords. However as you know, this can get costly. Most likely your business cannot solely rely on organic rankings though, but the better your website ranks organically the lower your CPC (Cost Per Click) will be. Saving you money!
This is one of the main reasons why we believe that your website SEO is so important. It takes time to built an SEO friendly website, but the results will last. Most importantly you will be able to reduce your Google Adwords budget with better results. Blogging is a great way to improve your website SEO.
Added benefit of SEO
In addition to reducing your Google Adwords budget there is another factor that your company will benefit from. If you built a targeted website you can attract the right customer. So you can focus your time on relevant leads, instead of an enquiry with no potential. If you want to be the cheapest in town, this can be communicated on your website and you will receive leads from customers prioritizing price above product. Another example, if you would like to target a specific niche let’s say construction companies or developers. We will build your website around that market, showcasing large sign projects. In this case when a developer visits your website they know they found the right company. They will call you instead of your competitor, making you optimize your profits!
In the time we live SEO is very important to set yourself apart from your competition. Feel free to contact us if you are interested in a free website scan to improve your SEO.