At The SEO Tactical we focus on search engines rankings and driving traffic to your website. However what happens if potential customers land on your website? Clicks and website traffic is not enough to generate conversion. Therefore an attractive website design is important to turn your website visitors into customers. In this article we’ll focus on how a good website design can increase your conversion rate.
1. Focus on your target audience
First and foremost you want to make sure that your website design speaks to your target audience. It’s important that your potential customers can identify themselves with your company. Meaning that the look of your website needs to be in line with the type of product or service that you offer. This will help to gain trust and leads to conversion.
2. Communicate your products & services
Even though this might seem self-explanatory, it’s a point that is often overlooked when it comes to website design. Nobody knows better which products & services your company offers then you, however don’t forget that potential customers don’t know this yet. Therefore, it’s important to look at your website with the eye of an outsider to determine if your website clearly communicates what your company has to offer.
3. Company Branding
A well designed website should be designed following your branding standards in order to strengthen your company branding online. Your branding should be consistent from your storefront, to your branded vehicles, a local advertisement and naturally your website. Consistent branding will help potential customers recognize your company which makes them more likely to turn into a customer. Especially if the services you offered are design related, you want to make sure to have a website with a clean design and strong branding as a showcase of what you are capable of.
4. Professional images
Good looking images for your website are extremely important, especially when you are selling a product. It’s an opportunity to show the high quality products you offer, including attention to detail. Hiring a professional photographer is not feasible for most, however if used right any smart phone is all you need. At The SEO Tactical we have written an e-book about Photography Guidelines which you can download here.
5. Easy to navigate
Apart from the physical appearance of your website design it’s important that your website is user friendly and easy to navigate. If potential customers can’t find what they are looking for, they are more likely to click away and check out another company. Therefore, avoid cluttering your website with unnecessary information and focus on efficient website navigation.
6. Call to action buttons
Call to action buttons go a little bit hand in hand with your website navigation, to the extend of making sure that potential customers can find what they are looking for. If they are interested in your company it’s important to have tactically placed Call to Action buttons. If it’s difficult to contact you through your website, you might lose a potential customer at the last minute.
Website Design by The SEO Tactical
Don’t forget that your website is the first impression of your company for potential customers that find your online. Therefore, take a moment to review your website to make sure that it represents your company well and it is user friendly. At The SEO Tactical we offer a free website consultation, if you want a professional to review your website. Head over to our contact page and we’ll be in touch shortly!
